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The YouTube Dual-Strategy: Why You Need Shorts for Growth and Long-Form for a Legacy

The YouTube Dual-Strategy: Why You Need Shorts for Growth and Long-Form for a Legacy

Hey, fellow creators. Let's talk about the biggest debate on the platform right now: Shorts vs. long-form video. I’ve consulted with dozens of channels, grown my own from scratch, and analyzed countless analytics reports. The verdict is in, and it's not an "either/or&

Beyond the Viral Hit: Why Resilience is the Most Critical Skill for Creator Economy Success

Beyond the Viral Hit: Why Resilience is the Most Critical Skill for Creator Economy Success

In the hyper-saturated landscape of the digital age, aspiring content creators often focus on the wrong metrics. They study hashtags, invest in high-end camera gear, and track viral audio, believing these are the keys to success. But after more than six years of analyzing this industry, one fact has become